So far in the series, I have shared how you can use Websites, YouTube, eBooks and Facebook to enhance your brand and career. In this fourth and last piece, I offer information on the value and benefit of Podcasts and Webinars for professional branding.
Digital Tool 5: Podcasts
Video is a wonderful way to introduce your brand to companies, potential clients and employers, but it has limits. Video requires a segmented time where you have to visually engage with the media. You can’t (and shouldn’t) watch a video while driving or jogging. However, you can listen to audio nearly anywhere. You probably already do this when you’re at the gym or traveling, especially if you stream Spotify, Pandora or play MP3 files. Thanks to platforms like iTunes and Stitcher Radio, what was once a niche medium is quickly becoming one of the most commercial and accessible channels. Even if you’ve never listened to a podcast before, you’ve probably heard or read stories about the success of the podcast series “Serial,” which had an estimated 40 million downloads as of November, 2014. In addition, individuals like John Lee Dumas and Pat Flynn have found tremendous success and earned large followings with the podcast medium.
Last March, one of my business partners, Kristen Knepper, and I launched a podcast series called Moving Forward, which we use as a forum to interview guests from all industries and walks of life and inspire listeners to pursue their life and career passions. As with video, podcasting can foster organic, interpersonal connections. If you own a laptop, setting up a podcast can be done for under $100 in start-up costs. If you watch this video, you’ll also learn why, in my opinion, deliverable audio content will become the next big medium for businesses and entrepreneurs alike.
Digital Tool 6: Webinars
Webinars answer the age old question of how to get 30,000 people into a room to pitch your goods and services. Many people fear public speaking, and my advice to all of you MBA and MS candidates is to use your time at Carey to hone those presentation skills. Whether you like it or not, everything you do in our professional lives involves selling. Whether it’s selling goods, services, your company, or yourself as a job candidate, presentation skills are absolutely essential to communicating your brand and value to any organization. Presentation skills are also at the heart of good webinar skills. Webinars enable companies to reach thousands of existing and potential clients to promote goods and services and likewise, you can leverage the power of webinars to position yourself as a candidate or to rock a virtual interview.
Carey students have access to Adobe Connect, so make sure you take advantage of the resource. You can also use Google hangouts or Skype to organize study groups and practice presentations. The more comfortable you are with presentations in streaming and digital formats, the better positioned for that virtual presentation or pitch. Many companies are now using virtual interviews to screen candidates and to account for distance, geography and travel costs. Embrace this now because it’s only going to continue.
Thank you and I look forward to seeing all of you make huge impressions through digital media and achieve your career passions.