Super Bowl advertising time slots are considered prime of the prime. Every second costs a pretty penny. If an ad grabs attention, then traffic to the product’s website will go up. The advertiser hopes that as a result the revenue from sales will go up, too.
One ad that definitely drew attention during the latest Super Bowl was the Fiat 500X Crossover ad. Some people thought it was clever; others thought it was creepy; and yet others commented that it did more for the blue pill than for the car. Whether you love it or hate it, you remember it. And according to PR Newswire, site traffic to Fiat USA was up 327% .
What can you learn from Super Bowl advertisers that will help you get noticed by employers? How can you increase attention to your resume, your LinkedIn profile, or your interview skills by 327%? Here are some questions to consider:
- What exact value do you have to offer?
- How do you draw the audience’s attention to what you want to sell?
- How do you face the long job hunting journey with a sense of humor?
Keep in mind, some people will love you, but some won’t. You are not a good fit in every organization or team, and it takes work and patience to find the best fit.
Refer to the Career Navigator for resources that can help you leave a strong impression.