Carey Students Win Case Competition Benefiting MADD
A team of four Carey Business School students placed first in the Collegiate Maxi Oral Case Competition organized by the Direct Marketing Association of Washington’s Education Foundation.
The competition, held November 4 in Alexandria, Virginia, challenged the participating teams of graduate school students to develop a marketing strategy for Mothers Against Drunk Driving (MADD). The premise was to increase awareness and donations among young people.
The Carey team consisted of students from both the Baltimore and Washington, D.C., campuses, and it was led by Assistant Professor Sylvia Long-Tolbert, a marketing expert on the Carey faculty. The student participants were Fabiana Beltran, Aatmaja Desai, Amanda D’Luhy, and Stephanie Gajda.