Matt Echols oversees strategic direction for multiple teams, including brand, business, and internal communications, social commitment marketing, government relations, and partnerships with community stakeholders.
Previously, Matt was Vice President, Corporate Government and Public Affairs for The Coca-Cola Company, based in Washington, D.C. and responsible for managing the company’s corporate offices in Washington and New York City. As a senior strategist, he focused on domestic and global initiatives. His broad public policy expertise encompasses sustainability, tax and trade, and international affairs.
Matt led the Company’s U.S. State Government Relations team and its engagement on ballot initiatives and integrated issue campaigns across the country. In nearly every state capital, he worked with Coca-Cola bottlers on legislative and regulatory issues impacting employees, brands, customers, consumers and facilities. Since joining Coca-Cola in 1998, Matt has collaborated with international teams in multiple countries to develop strategies to manage complex public affairs issues and effectively communicate with a wide range of audiences.
Previously, he was a legislative aide for U.S. Senator Saxby Chambliss and U.S. Representative Jack Kingston.
Matt serves in leadership roles on numerous business, foreign policy and public policy boards, including the Meridian International Center’s Board of Trustees, the Board of the U.S. Global Leadership Coalition and on the International Policy Committee of the U.S. Chamber of Commerce. He also represents the Company before the Council on Foreign Relations, the Center for Strategic International Studies, the Brookings Institution, the Wilson Center, and the Washington Economic Club. In 2010, he was appointed by then-Georgia Governor Sonny Perdue to the Board of the Georgia Public Broadcasting Commission.
Matt holds a Master’s degree from Johns Hopkins University’s Carey Business School and a Bachelor of Business Administration degree from the University of West Georgia. He also completed the Strategic Leadership Program at Oxford University’s Said Business School. He lives in Atlanta with his wife Abby and their three children.