
Alan Siegel is the founder, chairman and chief executive officer of Siegel & Gale, a brand consultancy established in the 1970s, devoted to positioning global companies for competitive success and bringing clarity to business and government communications.
One of the first graduates of the management training program at Batten, Barton, Durstine & Osborn, Mr. Siegel was a senior account executive, served as secretary for the agency’s New Products Development Group, and helped establish the Communications Design Center, which handled corporate identity, packaging, and sales promotion projects. He subsequently held executive posts at Ruder & Finn, public relations consultants, and Sandgren & Murtha, marketing and design consultants.
Mr. Siegel served for six years as president of the Advisory Council for the College of Architecture, Art and Planning at Cornell University. He was an adjunct associate professor of law at Fordham University Law School for seven years, where he developed the first Plain English writing course for law students, Drafting Contracts in Plain English. He also served as an adjunct associate professor at Carnegie Mellon University where he taught, conducted research, and was the founder and co-director of the Communications Design Center.
Mr. Siegel served on: the executive committee of the Document Design Project, which was funded by the National Institute of Education, the National Endowment for the Arts’ Advisory Panel on Federal Graphic Design, and on the editorial board of The Design Management Journal since it was founded in 1989.
A graduate of Cornell University’s School of Industrial and Labor Relations, Mr. Siegel also attended New York University Law School, the School of Visual Arts, and Alexei Brodovich’s Design Laboratory. Currently, Mr. Siegel serves on the boards of the Museum of Arts and Design, the American Theater Wing, where he is a Tony voter, The Authors Guild Foundation, Inc., Lapham’s Quarterly, the Nathaniel Wharton Foundation at Columbia Presbyterian Hospital, Business for Diplomatic Action, Aperture Foundation, and John Jay College of Criminal Justice.