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General Business Management Concentration

This concentration provides the student with a broad-based knowledge of business. The following general business courses are required:

 

  • 768.310 Business Communication

    Students will examine various principles, forms, and methods of business communication and will learn strategies for effective communication in the workplace. Course assignments will provide practical application of technical research and writing techniques and will address written communication formats based on the type of information to be shared as well as its purpose. Students will also develop the interpersonal communication skills necessary to succeed in the workplace. (3 credits)

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  • 768.311 International Economics

    What impact do various political, economic, and cultural institutions have on the global economy? Students explore the role of governments and international agencies, including the International Monetary Fund and the World Bank, in supporting world trade and commerce. Issues surrounding trade, protectionism, tariffs, balance of trade, cultural differences, and specific trade agreements, such as GATT and NAFTA, are studied. (3 credits)

    Prerequisite(s): BU.768.101 AND BU.768.102

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  • 768.468 Organizational Behavior: Why and How We Work Together

    This course addresses individual and group behavior within organizations, helping students better understand their own motivation and style of work so that they may interact with and better manage others effectively. Students consider how personality, motivation, communication, power, conflict, and organizational culture affect productivity and job satisfaction. Through interactive class discussions, case studies, and projects, the class examines research findings, real world situations, and the practical implications of the theories that manage individuals and groups. (3 credits)

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  • 768.402 Market Research

    Students examine the concepts and techniques used in marketing research as a problem-solving aid in decision making in marketing and business. The problem definition analytical model, research design, types of information and measurement scales, and evaluation and use of primary and secondary data with an emphasis on electronic access are discussed. Students are trained in primary and secondary data collection methods including structured and unstructured interviews, observation techniques, focus groups, and surveys. Practical and intensive applications on sampling issues, questionnaire design, data analyses, and interpretation are emphasized. Students will use statistical software packages to analyze the data. (3 credits)

    Prerequisite(s): BU.768.306 AND BU.768.307

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  • 768.454 Financial Statement Analysis

    Students examine real-life financial statements using an assortment of investigative tools. For example, why are a company’s accounts receivables rising more quickly than sales growth rates? Is revenue being properly recognized? Why are profit margins contracting or expanding relative to other industry members? Numerous company examples and tools make in-depth explanations clear and accessible, even for those with little background in financial analysis. (3 credits)

    Prerequisite(s): BU.768.302

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  • 768.315 Strategic Management

    Is there an art to strategic planning? Students in this course learn ways to analyze a business situation and think strategically. They study the steps in a comprehensive analysis of the company, the competition, and the customer. In addition, case studies assist students in identifying the roles of finance, marketing, human resources, and operations in the development and implementation of a strategic plan. Discussions regarding performance measures and evaluation criteria help students gain an understanding of ways to monitor the performance of both strategic and operational plans. (3 credits)

    Prerequisite(s): BU.768.302 AND BU.768.306 AND BU.768.308

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  • 768.469 Employment Law

    What are the legal rights of employees? What are the legal obligations of employers? Students will examine the statutory, regulatory, and common law requirements that govern employment law. The legal issues underlying the selection, hiring, promotion, and termination of employees will be addressed along with equal opportunity, discrimination issues, affirmative action, contract negotiations, workers’ compensation, occupational health and safety, immigration laws, and major acts such as the Family Medical Leave Act and the Americans with Disabilities Act. (3 credits)

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  • 769.418 Principles of E-Commerce

    Electronic business is becoming the heart of Internet systems. This course explores the development and applicability of Web-based businesses. Topics include the history of Web-based business development, effective electronic business principles, operational and legal concerns with operating online, organizational issues, ownership, data timeliness, marketing and sales concepts, and planning the online site. (3 credits)

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  • 768.470 Security Management

    This course provides students with an overview of the responsibilities of a security manager. The course includes recruiting, supervision, budgeting, outsourcing, quality, process and operations, selling, plans, policies and procedures. It also includes strategic planning for dealing with the threats of terrorism, workplace violence, computer attacks, drugs in the workplace, school violence ,and related issues. The types of organizations studied include private companies, banks, shopping centers, military installations, college campuses, airports and seaports, and other types of entities. Students are required to analyze the security management practices of an organization and provide recommendations for enhancing the security management of the organization. (3 credits)

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  • 768.370 Negotiation and Mediation

    Students will study negotiation techniques and mediation as a means of contract development and dispute resolution. Students will role play in various scenarios in order to develop skills necessary to facilitate meaningful negotiation. These exercises will allow the students to analyze situations in order to come up with various options or approaches. Students will learn to prepare and communicate effectively, gain the capacity to think creatively and analyze critically, and develop the ability to recognize, differentiate, and organize relevant facts. Negotiation and mediation require careful listening, and strong personal interaction and conflict management skills. (3 credits)

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