Capstone (6 credits)
At the conclusion of their study, students in the Business and Management program are required to complete a business development seminar and the senior project.
The senior project, which incorporates prior coursework in the curriculum, should be taken in the last semester.
-
768.495 Business Devel Seminar
Students complete this seminar as their final course in the Business and Management major. Students develop a comprehensive business proposal focusing on the development and creation of new products, markets, and business in an entrepreneurial or existing corporate environment. In addition to examining innovative approaches to developing new business in a new or existing enterprise, students develop a detailed proposal including environmental analysis, planning, research, forecasting, budgeting, and recommended implementation strategy. (3 credits)
Prerequisite(s): BU.768.315 AND BU.768.402 AND BU.768.454
-
768.498 Senior Project
The senior project is designed to provide an opportunity to synthesize critical thinking, writing, research, and presentation skills developed throughout the undergraduate program. The project allows students to study a business topic of interest at an advanced and in-depth level and produce a polished written document for their professional portfolio. Specifically, students will select a topic, frame a research question, conduct a thorough search of literature, both primary and secondary, using a wide range of resources, analyze and evaluate the information gathered, provide conclusions to the research question based on supporting evidence, write a paper that incorporates thoughtful analysis and is clearly communicated, well-organized, and appropriately referenced, and present their research findings to their colleagues, instructor, and others. (3 credits)
Prerequisite(s): BU.768.315 AND BU.768.402 AND BU.768.454
