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Competitive Intelligence

Competitive intelligence (CI) is a systematic and ethical program for gathering, analyzing, and managing external information that can affect an organization's plans, decisions, and operations.

Basic areas where CI professionals work include the following: competitive intelligence or analysis; market planning, research, or analysis; strategic planning; information center or services; business development; product planning; R&D; financial planning; and counterintelligence.

Students in the Competitive Intelligence certificate apply leading-edge decision-making, analytical, and knowledge management techniques, strategies, tools, and methodologies for enhancing organizational intelligence. The "professional of tomorrow" will need to possess these knowledge areas and skill sets to be competitive in the marketplace.

The CI certificate is offered in Washington DC - applications are accepted for the Fall term.

For more information, contact the Johns Hopkins Carey Business School Office of Admissions at 410-234-9220 or carey.info@jhu.edu.