Our Programs

Curriculum Overview

Year 1

Fall 1Fall 2Spring 1Spring 2Summer
Business CommunicationStatistical AnalysisMarket ResearchCustomer Relationship ManagementIntegrated Marketing and Communications
Financial Analysis of Marketing DecisionsCustomer-driven MarketingUnderstanding Consumer BehaviorThe Marketing EnvironmentEthics and Humanity

Year 2

Fall 1Fall 2Spring 1Spring 2Summer
Market-driven StrategyBusiness LawMarketing Capstone
Elective 1Elective 2Elective 3Elective 4

Students beginning in the spring semester follow the same course sequence.