Bold Packaging Can Sell Products But Also Cause Consumers to Use Less, Carey Researcher Finds

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A research team led by Carey Business School assistant professor Meng Zhu finds that the packaging that can move products off store shelves also can cause them to sit longer on household shelves, thus reducing long-term sales, Packaging Digest reports.

Read article here. Similar reports ran in Futurity.orgPhysOrg.comFood and Product DesignHealthCanal.comBaltimore Fishbowl, and The JHU Gazette.

Posted on September 29, 2011 In News Item, Research Story, Alumni, Faculty, Prospective Students