Master of Science in Marketing
One of the few marketing master's programs in the nation, the Master of Science in Marketing (MSM) has an innovative and comprehensive curriculum. In the MSM, your professors are experienced professionals who have successfully led marketing organizations. You benefit from exposure to the latest theories and research, and gain first-hand knowledge of how marketing is most effectively conducted in business.
While maintaining the highest academic standards for which the Johns Hopkins University is world-renowned, the Carey Business School's MSM program is designed with a careful eye on enhancing the careers of the students who complete it. Whether you are already in a marketing role at a corporation or nonprofit organization, or interested in changing careers to become a marketing executive, you will gain the advantage of a top-notch education, highly useful practical experience, and the powerful asset associated with the Johns Hopkins University exclusive "brand".
The program provides a thorough foundation in marketing theory, analysis, and practical applications. All students take a common suite of courses, then you customize your own advanced education by choosing one of three specialized tracks: strategic marketing, marketing communications and promotion, or marketing management. Each track provides a balanced selection of courses with prerequisites and a logical course sequence which maximizes overall student learning.
This process culminates in the completion of an Advanced Research Project (ARP), a unique research study which gives you the opportunity to solve a compelling real-world marketing challenge. The ARP is one of the many distinguishing hallmarks of the Carey Business School's MSM program, which is why marketing professionals and other advanced students from all over the world come here to join us.
Program Locations: Columbia, Downtown Baltimore, Washington, DC
