Meng Zhu Faculty Bio
Meng Zhu, PhD
Assistant Professor
The Johns Hopkins Carey Business School
100 International Drive
Baltimore, MD 21202
410-234-9452
mengzhu@jhu.edu
Personal Website
Meng Zhu, PhD (Marketing, Carnegie Mellon University), joined the Johns Hopkins Carey Business School in 2011. She is an Assistant Professor in the research track with expertise in marketing and consumer decision making.
Honors and Distinctions
- 2011 - Herbert A. Simon Doctoral Dissertation Award
- 2010 - Berkeley Behavioral Camp Fellow
- 2009 - AMA Sheth Foundation Doctoral Consortium Fellow
- 2008 - Center for Behavioral Decision Research Small Grants
- 2006-10 - William Larimer Mellon Fellowship
Selected Publications
- "The Double-edged Sword of Signaling Effectiveness: When Salient Cues Curb Post-purchase Consumption" (2012), with Darron M. Billeter and J. Jeffrey Inman, Journal of Marketing Research, 49(1), 26-38.
- "When Tradeoffs Matter: The Effect of Choice Construal on Context Effects" (2011), with Uzma Khan and Ajay Kalra, Journal of Marketing Research, 48(1), 62-71.
Working Papers
- "Limiting Supply of One Recourse Decreases Over-acquisition of Unrelated Resources" (with Ajay Kalra)
- "The Beauty Penalty" (with Joachim Vosgerau and Uri Simonsohn)
- "Why Social Standards Potently Impact Hedonic Value" (with Carey Morewedge)
Teaching Interests
- Marketing and consumer decision making
