Meng Zhu Faculty Bio
Meng Zhu, PhD
The Johns Hopkins Carey Business School
100 International Drive
Baltimore, MD 21202
Meng Zhu, PhD (Marketing, Carnegie Mellon University), joined the Johns Hopkins Carey Business School in 2011. She is an Assistant Professor in the research track with expertise in marketing and consumer decision making.
Honors and Distinctions
- 2011 - Herbert A. Simon Doctoral Dissertation Award
- 2010 - Berkeley Behavioral Camp Fellow
- 2009 - AMA Sheth Foundation Doctoral Consortium Fellow
- 2008 - Center for Behavioral Decision Research Small Grants
- 2006-10 - William Larimer Mellon Fellowship
- "The Double-edged Sword of Signaling Effectiveness: When Salient Cues Curb Post-purchase Consumption" (2012), with D. M. Billeter and J. J. Inman, Journal of Marketing Research, 49(1), 26-38.
- "When Tradeoffs Matter: The Effect of Choice Construal on Context Effects" (2011), with U. Khan and A. Kalra, Journal of Marketing Research, 48(1), 62-71.
- Judgment and decision making
- Resource acquisition, consumption and conservation
- Behavioral consequences of resource unavailability
- Marketing and consumer decision making