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Faculty & Research

Dipankar Chakravarti Faculty Bio

Dipankar Chakravarti

Dipankar Chakravarti, PhD
Professor

The Johns Hopkins Carey Business School
100 International Drive
Baltimore, MD 21202
Phone: (410) 234-9311
dipankar.chakravarti@jhu.edu

Dipankar Chakravarti, PhD (Industrial Administration, Carnegie Mellon University) joined the Johns Hopkins Carey Business School in 2009. He is a Professor in the research track with expertise in the areas of marketing and consumer behavior and specific interest in consumer psychology in developing economies.

Honors and Distinctions

  • ACR/JCR award (1994) for best paper in Journal of Consumer Research during 1991-93
  • Lifetime Fellow, Society for Consumer Psychology (2002)
  • President, Society for Consumer Psychology (2003-04)
  • Director (Academic), Association for Consumer Research (1994-97)
  • Editorial Boards:  Journal of Consumer Psychology (Editor, 1993-96), Journal of Consumer Research, Journal of Marketing, Psychology & Marketing, Vikalpa, Journal of Marketing Research (1988-2000), Marketing Science (Guest Area Editor, 2006) Marketing Letters (Special Issue Editor 2005).

Selected Publications   

  • Chakravarti, Dipankar, Andrew Mitchell and Richard Staelin (1979), “Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach."  Management Science, 25, 3, March, 251-263.
  • Chakravarti, Dipankar, Andrew Mitchell and Richard Staelin (1981), “Judgment Based Marketing Decision Models: Problems and Possible Solutions.” Journal of Marketing, 45, 4, Fall, 13-21.
  • Biehal, Gabriel and Dipankar Chakravarti (1986), "Consumers' Use of Memory and External Information in Choice:  Macro and Micro Perspectives." Journal of Consumer Research, 12, 4, March, 382-405.  (Nominee: ACR/JCR award for best paper in JCR, 1984-86).
  • Lynch, John G. Jr., Dipankar Chakravarti and Anusree Mitra (1991), "Contrast Effects in Consumer Judgments:  Changes in Mental Representation or in the Anchoring of Rating Scales."  Journal of Consumer Research, 18, 3, December, 284-297.  (Winner, ACR/JCR award for best paper in JCR 1991-93).
  • Krishnan, Shanker and Dipankar Chakravarti (1999), "Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template."  Journal of Consumer Psychology. 8, 1, 1-37.
  • Srivastava, Joydeep, Dipankar Chakravarti, and Amnon Rapoport (2000), “Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-Sided Uncertainty and Opportunity Cost of Delay.” Marketing Science, 19, 2, Spring, 163-184.
  • Chakravarti, Dipankar (2006), “Voices Unheard: The Psychology of Consumption in Poverty and Development.” Journal of Consumer Psychology, 16, 4, 363-376.
  • Srivastava, Joydeep and Dipankar Chakravarti (2009), “Channel Negotiations with Information Asymmetries: Contingent Influence of Communication and Trustworthiness Reputations.” Journal of Marketing Research, 46, 4, August, 557-572.

Works in Progress

  • “Bidding Behavior in Descending and Ascending Auctions.” (with A. Cheema and A. Sinha)
  • “The Psychology of Price Presentation in Purchases Involving Trade-ins.” (with J. Srivastava)
  • “Seller Concession Patterns and Buyer Price Expectations: The Seller’s Face as a Moderator.”  (with R. Bagchi and A. Sinha)

Teaching Interests

  • Managerial and Consumer Decision Making
  • Advanced Marketing Research Methods
  • Customer Relationship Management
  • Social Entrepreneurship in Emerging Economies