Tao Chen, PhD

Tao Chen, PhD

Assistant Professor

Academic Discipline: Marketing

Areas of Interest:
Marketing Management,
Marketing Research,
Quantitative Marketing Methods,
Statistical Methods


Phone: 410-234-9388

Email: tchen75@jhu.edu

Biography

Tao Chen, PhD (Marketing, Carnegie Mellon University) is an Assistant Professor on the practice track with expertise in the areas of marketing and quantitative methods. 

Honors & Distinctions

  • Center for Analytical Research in Technology (CART)
  • Dissertation Award 2006-2007
  • INFORMS Doctoral Consortium Fellow, Pittsburgh PA 2006
  • AMA-Sheth Doctoral Consortium Fellow, University of Connecticut 2005

Selected Publications

  • Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift”, Marketing Science, 28(4), 740-758.
  • Chen, Tao, Ajay Kalra and Baohong Sun, (2009), Why Do Consumers Buy Extended Service Contracts?”, Journal of Consumer Research, 36 (December), 611-623.