Brandon K. Chicotsky is a business faculty member at Johns Hopkins University specializing in business communication. Since beginning university lectureship in 2014, Brandon has taught over 1,000 students in various topics ranging from information management to formal research methods. Brandon teaches at both the Harbor East campus in Baltimore and Washington, D.C. campus for Johns Hopkins Carey Business School. His research interests center on media branding with interdisciplinary aspects of human capital valuations, organizational management, and corporate PR. He is currently conducting research involving: 1) condition branding and its impact on consumer sentiment after adverse effects; and 2) the history of capital markets pertaining to tech-sector trading. Brandon may be reached at email@example.com or on twitter @chicotsky
- Chicotsky, B., Qiao, F. (2016). Athletes as the new investment vehicle: Advancing the meaning of brand personas in sports media. In A.C. Billings and K.A. Brown (Eds.) Evolution of the Modern Sports Fan. Lanham: MD: Lexington Books.
- Qiao, F., Chicotsky, B., Billings, A. (2016). Loving “Mapple Store” but Hating “Sprawl-Mart”: A Case Study of Parodies in the Simpsons. Published in KOME Journal; Presented at the Marketing Edge Research Summit, Oct. 4th, 2015.
- Chicotsky, B. (2017). The brand persona: Operationalizing a synthesis of brand equity and social capital. Working paper (data collection complete; adaptation of dissertation).
- Chicotsky, B. (2017). Condition branding gets a dose of resistance: A backlash of consumer sentiment. Working paper.
- Chicotsky, B. (2017). Entrepreneurship as a Student Experience and State of Mind. In M.G. Strawser (Ed.) Transformative Student Experiences in Higher Education: Meeting the Needs of the 21st Century Student and Modern Workplace. Lanham, MD: Lexington Books. Invited chapter authorship (in progress)