Tools to create more powerful marketing -- personally, professionally and organizationally.

In today’s fast-changing world, it’s not easy to stay ahead of the pack. This course gives participants the tools to create more powerful marketing -- personally, professionally and organizationally. The emphasis is on a streamlined, collaborative, and practical process that combines proven marketing tactics, insights from behavioral science, and digital media know-how.


Why you should attend

  • Improve your marketing skills--personally, professionally and organizationally.
  • Learn tools to harness the power of brand “buzz.”
  • Understand the basics of digital marketing.

Program highlights

  • Enhancing your ability to create trust, the key element of all marketing.
  • Boosting your “development” ability -- questioning, listening, presenting.
  • Creating basic identity components: position, mission, vision, values.
  • Developing draft logos, taglines and elevator speeches.


Courses are held in Room 201 at the Johns Hopkins Carey Business School Harbor East campus, located at 100 International Drive, Baltimore, MD 21202.

Check-in and breakfast for this course is from 8:30-9:00am. The seminar begins promptly at 9:00am and ends at 4:00pm. 

The registration deadline is one week prior to the first day of a class, if seats are still available in the program.


If you don’t have a really good answer to why people should trust you, buy what you’re selling, fund your project, or do what you say, this course is for you.  This course is foundational, but not elementary.  It teaches powerful marketing tools you’ll use every day -- even if you never go on social media.

Executives:  You have to make countless marketing decisions about your organization’s reputation, strategy and budget. Do you have a vision?  Are you spending money wisely?

Managers: Not only does your marketing ability determine your career trajectory, it also helps during the 40% of your time you spend in “non-sales” selling. (Dan Pink, To Sell is Human).  Even if you’re not a marketer by title, this course can make you a more successful manager.

Marketers: This is the course you didn’t get in school … but should have. It provides the simple secrets that can help you quickly distill the essence of your organization’s benefits and brand -- and package and promote them more productively.


Greg Conderacci

Greg Conderacci helps organizations answer customers’ key questions like: “Why should I trust you?” In addition to his work at Carey, he also teaches marketing at the Bloomberg School of Public Health. Greg was Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank). He also was Director of Marketing for Price Waterhouse’s IT consulting practice in the Mid-Atlantic, and Mid-Atlantic Vice President of Sales and Marketing for Prudential’s managed care operations. As a reporter for The Wall Street Journal, Greg covered the economy from the paper’s Washington Bureau.  Later, he created and marketed several innovative programs for the poor of Maryland, including Our Daily Bread, the state’s largest soup kitchen. He is the author of Getting UP! Supercharging Your Energy, which shares his high-energy, identity-based strategies to accomplish more in less time, reduce stress and achieve work-life balance.  A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a Master’s in Public Policy from Harvard University.


Contact the Office of Executive Education at 410-234-9363 or


$3,800 (includes required materials, gourmet breakfast and lunch and on-site garage parking)

JHU employees may submit for tuition remission for the entire cost of the course. JHHS employees receive a 20% discount on all seminars.

The new JHU tuition remission form is available online here. Please return completed forms to


Program Dates: Please check back for future seminar dates.

To cancel or transfer your registration, please write to Registrants who do not cancel and do not attend the program will not receive a refund.

JHU employees should refer to the Non-credit Courses section of the Tuition Remission policies (available on the JHU Benefits page) regarding cancellation policies. Registrants not employed by JHU must notify the Office of Executive Education of cancellation at least two weeks prior to the program in order to receive a full refund.