Our success in the business world depends upon our ability to persuade and influence others.

We are constantly trying to convince our clients and colleagues to support us, trust us, and believe in us. To achieve our strategic goals, we must develop the mindset of a salesperson and put our persuasive communication skills to work.


Why you should attend

Students in this course will gain insight on how to adapt their communication style to various audiences. They will learn how to use different types of appeals to speak persuasively and influence business conversations. Students will then put these skills into action by designing a compelling pitch.

Program highlights

  • Explore theories and techniques that underlie the art of persuasive communication.
  • Develop an effective pitch for a product or proposal.
  • Learn how to persuade others to “buy” or “buy in” to what you are selling.


Courses are held in Room 201 at the Johns Hopkins Carey Business School Harbor East campus, located at 100 International Drive, Baltimore, MD 21202.

Check-in and breakfast for this course is from 8:30-9:00am each day. The seminar begins promptly at 9:00am and ends at 4:00pm. 

The registration deadline is one week prior to the first day of class. 


This program serves individual contributors and managers who want to become more effective at influencing and persuading others. It is especially appropriate for employees and entrepreneurs who regularly pitch ideas, projects, and proposals. Participants in both sales and non-sales roles will find this program directly applicable to their professional endeavors.


Steven Cohen Photo

Steven D. Cohen

Adjunct Professor, Johns Hopkins Carey Business School

Dr. Cohen is a leading expert on public speaking and effective presentation skills. He is an accomplished scholar and dynamic trainer who has brought research-based insights to clients in a wide range of industries. Dr. Cohen is well known for helping leaders and professionals speak with confidence and improve their communication skills in real time. He has been quoted in publications such as the Financial Times, Slate, and The Baltimore Sun and was featured in the BBC Radio 4 documentary, “Churchill’s Secret Cabinet.” He holds a Ph.D. in communication from the University of Maryland.

Dr. Cohen’s scholarly interests include persuasive speaking, workplace presentations, public speaking training, and political speechmaking. Dr. Cohen is the author of two books, "Public Speaking: The Path to Success" and "Lessons from the Podium: Public Speaking as a Leadership Art." Prior to his academic career, Dr. Cohen was an assistant vice president and team leader at Bank of America and later became a senior strategy consultant at IBM Global Business Services. 


$3800 for the 3-day seminar. This fee includes materials, gourmet breakfast and lunch and on-site garage parking.

JHU employees can submit for tuition remission for the entire cost of the course. JHHS employees receive a 20 percent discount on all seminars. 

The new JHU tuition remission form is available online here. Please return completed forms to carey.execed@jhu.edu


Program Dates: 
                          July 17-19, 2017 Register now
                          September 20-22, 2017 Register now

To cancel or transfer your registration, please write to carey.execed@jhu.edu. Registrants who do not cancel and do not attend the program will not receive a refund.

JHU employees should refer to the Non-credit Courses section of the Tuition Remission policies (available on the JHU Benefits page) regarding cancellation policies. Registrants not employed by JHU must notify the Office of Executive Education of cancellation at least two weeks prior to the program in order to receive a full refund.