Applied Research Project
(2 courses, 3 credits)
762.809 Applied Research Project Proposal (1 course, Audit)
Students who are ready to begin the Applied Research Project (ARP) portion of the MSM program must participate in this seminar style course in order to prepare for successfully completing the Applied Research Project. Under the direction of the ARP director and an approved ARP faculty adviser, students will develop and complete their proposal while taking this course. Students must contact the MSM academic adviser before registering for this course. Further information on this course can be found in the course description portion of the catalog.
762.810 Applied Research Project (1 course, 3 credits)
The Applied Research Project (ARP) is the final academic requirement for the Master of Science in Marketing degree. Students must have completed 42 credits and the Applied Research Project Proposal course (762.809) before taking this course.
The applied research project requires students to conduct a full-scale strategic marketing project for a corporation, nonprofit organization, service provider, or government agency and apply classroom learning to real marketing issues. Students must master how to conceptualize and consider marketing problems from a strategic perspective. Projects evaluate managerial implications and show how proposed recommendations assist in improving marketing decision making. Students are expected to demonstrate qualitative and quantitative analytical skills, strong methodological research design abilities, and strategic thinking in both decision making and implementation. The ARP is analytical and experiential learning in its fullest sense.
All applied projects in marketing are conducted under the direction of the ARP director and an approved ARP faculty adviser. The ARP Guidelines for this project are available to students during the Applied Research Project Proposal course (762.809).
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