Graduate Certificate in Competitive Intelligence
Competitive intelligence (CI), as defined by the Society of Competitive Intelligence Professionals (SCIP), is a systematic and ethical program for gathering, analyzing, and managing external information that can affect an organization's plans, decisions, and operations. Competitive intelligence should be part of all job descriptions, from president to analyst. Basic areas where CI professionals work include the following: competitive intelligence or analysis; market planning, research, or analysis; strategic planning; information center or services; business development; product planning; R&D; financial planning; and counterintelligence.
Upon completion of the Competitive Intelligence certificate, students should be able to apply leading-edge decision-making, analytical, and knowledge management techniques, strategies, tools, and methodologies for enhancing organizational intelligence. The "professional of tomorrow" will need to possess these knowledge areas and skill sets to be competitive in the marketplace.
Program Locations: Columbia, Downtown Baltimore, Rockville, Washington, DC
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