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  • Overview
  • Full-time
  • Part-time*
  • Tuition & Fees
  • How to Apply

A program for today’s marketers and tomorrow’s leaders.

The Carey Business School’s MS in Marketing is one of the only programs of its kind in the country. Blending insights in consumer behavior, big data, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing. It also addresses some of the most critical issues facing today’s marketer, including:

  • The impact of social media on marketing strategy
  • Product marketing
  • Social responsibility
  • Hyper-short product life cycles
  • Competitive economics
  • Market entry and exit strategy
  • Strategic risk management
  • Design and creativity

More importantly, students emerge from the program prepared to compete in an increasingly global market where millions of customers join the consumer economy each year. 

Start a career or transform one.

Offered full-time in Baltimore and part-time in Baltimore and Washington, D.C., the program challenges you to examine current and future trends in the industry. In the process, you’ll use what you’ve learned to solve the real-world challenges that face organizations, big and small. The full-time option is ideal for students with little or no experience in the industry while the part-time program is designed for working professionals with at least two years of experience. Students in either the full-time or part-time program have opportunities to join and collaborate with the American Marketing Association chapters in Baltimore and Washington.

MS in Marketing graduates emerge with the knowledge, experience, and versatility it takes to be leaders in corporate marketing, advertising, product or service businesses, and at nonprofit organizations or government agencies.
 

View the MS in Marketing brochure on Issuu

Download a PDF of the MS in Marketing brochure

The 36-credit full-time MS in Marketing program is offered at the Carey Business School’s Harbor East campus in Baltimore.

The curriculum includes the following courses, but course sequence and availability of specific electives may vary. Consult with an academic adviser to ensure you take courses in the approved sequence.

Business Foundations

(14 credits)

  • Statistical Analysis
  • Business Communication
  • Business Law
  • Business Leadership and Human Values
  • Decision Models
  • Marketing Management
  • Accounting and Financial Reporting

Functional Core

(6 credits)

  • Consumer Behavior
  • Marketing Strategy
  • Marketing Research

Marketing Electives

(16 credits)

  • Behavioral Analysis for Marketing Decisions
  • Branding and Marketing Communications
  • Business-to-Business Marketing
  • Customer Relationship Management
  • Digital Marketing and Social Media
  • New Product Development
  • Sales Force and Channels of Distribution
  • Strategic Marketing Intelligence
  • Competitive Pricing Analysis
  • Data Analytics


Students who complete the MS in Marketing between May 2014 and August 2015 are eligible to continue their studies in a complementary new area with Carey's Second Degree Option. More information is available on the Second Degree Option website.

 

*Suggested for an informal specialization in Consumer Behavior

^Suggested for an informal specialization in Marketing Research and Strategic Marketing

+ Suggested for an informal specialization in Marketing Strategy and Management

*Note: Part-time format only offered during the fall semester.

The 36-credit part-time MS in Marketing program is offered at the Carey Business School’s Harbor East campus in Baltimore and the D.C. campus near Dupont Circle.

The curriculum includes the following courses, but course sequence and availability of specific electives may vary. Consult with an academic adviser to ensure you take courses in the approved sequence.

Business Foundations

(14 credits)

  • Statistical Analysis
  • Business Communication
  • Business Law
  • Business Leadership and Human Values
  • Decision Models
  • Marketing Management
  • Accounting and Financial Reporting

Functional Core

(6 credits)

  • Consumer Behavior
  • Marketing Strategy
  • Marketing Research

Marketing Electives

(16 credits)

  • Analysis for Product and Services Innovation
  • Behavioral Analysis for Marketing Decisions
  • Branding and Marketing Communications
  • Business-to-Business Marketing
  • Customer Relationship Management
  • Digital Marketing and Social Media
  • New Product Development
  • Sales Force and Channels of Distribution
  • Strategic Marketing Intelligence
  • Competitive Pricing Analysis
  • Data Analytics

Students who complete the MS in Marketing between May 2014 and August 2015 are eligible to continue their studies in a complementary new area with Carey's Second Degree Option. More information is available on the Second Degree Option website.

*Suggested for an informal specialization in Consumer Behavior

^Suggested for an informal specialization in Marketing Research and Strategic Marketing

+ Suggested for an informal specialization in Marketing Strategy and Management

Full-Time

Tuition (AY 2016-2017) Application Fee Matriculation Fee Registration Per Semester Graduation Fee
$64,000 (for entire 12-month program) $100 $500 $0 $0

 

Part-Time

Tuition (AY 2016-2017) Application Fee Matriculation Fee Registration Per Semester Graduation Fee
$1,290 per credit $100 $250 $0 $0

All fees are nonrefundable.

  • Late Registration Fee –$250
  • Late Payment Fee – $250
  • Returned Check Fee – $35
  • Payment Plan Termination Fee –$75
  • Delinquent Account Collection Fee – 25% of the outstanding debt

Learn more about the financial assistance available to students.

We offer a variety of financial aid programs, including scholarships, loans, and work study opportunities.

Learn about the program.

Apply to the program.

  1. Review our application dates. Select the application period that’s most convenient for you. Please note that you may not apply more than once per year.
  2. Organize all application materials. This includes official transcripts, resume, essay, letters of recommendation, any necessary test scores, and application fees.
  3. Submit your online application.
  4. View our frequently asked questions. If you have additional questions, don’t hesitate to contact us at 410-234-9220 or carey.admissions@jhu.edu