MS in Marketing

  • JY  Tian
    “All my experiences at Carey helped me to not only secure the job I got after graduation, but also develop my mental capabilities to adapt to new environments and challenges.” JY Tian | Alumnus | MS in Marketing
MS in Marketing

Test, apply and master breakthrough marketing ideas—ahead of the industry. The MS in Marketing harnesses the research firepower of one of the most respected universities in the world while connecting multiple disciplines.



36 credits, 1 year (full-time) / 2 years (part-time)


$64,000 (full-time) / $1,290 per credit (part-time)


$100 Application Fee

$500 Matriculation Fee (Full-Time)

$250 Matriculation Fee (Part-Time)

Inside Look Into MS in Marketing

Program Features

The MS in Marketing program will prepare you to excel in a digital, global, and start-up environment. In our program you will:

  • Analyze primary and secondary data, build customer datasets, conduct advanced analytics
  • Integrate digital platforms and social media into marketing and communication plans
  • Manage brand audits, assess brand equity, and develop branding strategies
  • Detect relevant trends and patterns that can improve marketing performance
  • Identify appropriate use and design of qualitative and quantitative research methods to gain customer insights
  • Explore competitive economics and strategic intelligence during the marketing planning process
  • Assess market viability for innovative products and services
  • Identify market entry and exit strategies for new and maturing products/services
  • Integrate theories of consumer psychology to understand customer decision-making and behavior

Sample Curriculum

The 36-credit MS in Marketing program is offered full-time at the Carey Business School’s Baltimore campus. The part-time program is available at both our Baltimore and Washington, D.C. campuses, with an online option also available beginning in fall 2017.

The curriculum includes the following courses, but course sequence and availability of specific electives may vary. Consult with an academic adviser to ensure you take courses in the approved sequence.

Business Foundations (14 credits)

  • Statistical Analysis
  • Business Communication
  • Business Law
  • Business Leadership and Human Values
  • Decision Models
  • Marketing Management
  • Accounting and Financial Reporting

Functional Core (6 credits)

  • Consumer Behavior*
  • Marketing Strategy
  • Marketing Research

Marketing Electives (16 credits)

  • Behavioral Analysis for Marketing Decisions
  • Branding and Marketing Communications
  • Business-to-Business Marketing
  • Customer Relationship Management
  • Digital Marketing and Social Media
  • New Product Development
  • Sales Force and Channels of Distribution
  • Strategic Marketing Intelligence
  • Competitive Pricing Analysis
  • Data Analytics
  • Design Thinking
  • Field Experiments

Tuition & Fees

For Academic Year 2016-2017

  Tuition Application FEE Matriculation Fee Registration Per Semester Graduation Fee
Full-Time $64,000 (for entire 12-month program) $100 $500 $0 $0
Part-Time $1,290 per credit $100 $250 $0 $0

All fees are nonrefundable. 

  • Late Registration Fee: $250
  • Late Payment Fee: $250
  • Returned Check Fee: $35
  • Payment Plan Termination Fee: $75
  • Delinquent Account Collection Fee: 25% of the outstanding debt

Learn more about the financial assistance available to students.

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