In the world of social media and mobile technology, the marketing executive has become critical to setting strategy and leading innovation.
MS in Marketing Student Jessica Gappa
Beyond product and promotion, today’s successful marketer must understand the dynamics of consumer-driven decision making and mass customization—and master the leadership skills necessary to guide an organization to new ways of communicating and influencing customers.
The MS in Marketing program addresses critical marketing issues, including the impact of social media on marketing strategy, product marketing, social responsibility, hyper-short product life cycles, competitive economics, technology, market entry and exit strategy, strategic risk management, consumer psychology, data driven analysis, and design and creativity.
Students learn to:
For more information, contact the Johns Hopkins Carey Business School Office of Admissions at 410-234-9220 or email@example.com.